Black River Falls - 715-284-3111 Neillsville - 715-819-1096

Art of Optometry

Optometrists in Central Wisconsin

We are happy to announce that we will be opening back up on May 18th at our Black River Falls location for appointments and adjustments. We will be requiring masks during appointments. If you do not have one, we can provide one. Also, we request that you come alone to your appointment or with a single guardian. We request that any driver remains in their vehicle. Lastly, please reschedule your appointment if you have any signs or symptoms of COVID-19. Please call if you have any further questions. We look forward to taking care of you and your eye care needs!

Welcome to Art of Optometry!


Serving Two Locations!

Art of Optometry is a locally owned business providing unparalleled eye care to central Wisconsin, with offices in both Black River Falls and Neillsville. Our doctors and staff are well-trained in the eye care field; and our main goal is for you to have a caring, individualized experience. We know that not every person has the same needs and we will make certain that your needs are met during every visit.

Each office is equipped with the latest technology so our doctors can better diagnose and treat eye conditions like dry eye syndrome, glaucoma, cataracts, and many others. The doctors also prescribe glasses and contacts for patients who need corrective lenses. All of these tools allow us to give you your best vision possible. Please call our offices to set up an appointment today.

Beyond treatment and management of ocular diseases, we have boutique-style opticals in each location. Our knowledgeable staff can help you navigate the wide variety of glasses options and determine which lens options best suit your lifestyle. They are also skilled in taking accurate measurements for single vision and progressive lenses so that you will have clear comfortable vision in your new glasses.

Office Hours

  • Monday
  • 9:00am - 5:00pm
  • Tuesday
  • 9:00am - 5:00pm
  • Wednesday
  • 9:00am - 5:00pm
  • Thursday
  • 9:00am - 5:00pm
  • Friday
  • 9:00am - 5:00pm
  • Saturday
  • Closed
  • Sunday
  • Closed

Check out this short video showing the effectiveness of certain types of masks!

A deeper dive into why masks are important:

Eye Care Services at the Art of Optometry

Whether you are a new or existing patient, our doctors and skilled opticians provide:

Comprehensive eye exams

Contact lens fittings and help picking eyeglass frames and features

Eye disease diagnosis and treatment including help for cataracts, glaucoma, and diabetic eye disease

Eye emergencies and foreign object removal

Low vision care and services for visually impaired

Helpful Resources

Interactive Eye

Blue Light and Eye Health

Proper Lens Care Instructions

Dry Eye Syndrome

The Right Age for Contacts

Reduce Digital Eye Strain

In everything we do, we aim to provide our friends, neighbors, and the surrounding community with quality eye care, valuable eye care and optometric expertise in a setting that is friendly, welcoming, organized and efficient.