Black River Falls - 715-284-3111 Neillsville - 715-819-1096
Cleaning Your Glasses 101

Cleaning Your Glasses 101

Your glasses are one of the essential things you wear every day! Your eyewear helps you navigate the world around you, learn new things, and give you the ability to make memories with friends and family. Are you taking the best care of them? One of the best ways to...
Your Eyes In The Digital World

Your Eyes In The Digital World

It’s no secret we live in a very digital world and use digital devices throughout the day. While we cannot escape exposure to digital devices and blue light, it is important to know how our eyes are affected by our changing technological environment.┬áBefore we...
A Must-Have: Children’s Sunglasses

A Must-Have: Children’s Sunglasses

In the same way we protect our skin from the sun’s harmful ultraviolet (UV) rays, we need to protect our eyes as well! Even more importantly, we need to protect our child’s eyes. Children’s eyes are still developing at a young age, and with the...
Floaters or Spots: Should I be worried?

Floaters or Spots: Should I be worried?

Have you noticed tiny shadows cast upon objects? Small spots, lines, or other shapes caused by floaters in your eye aren’t a big deal most of the time. Read more below to find out when you should contact your doctor about spots in your vision!Floaters or Spots,...
Perfect Glasses For Your Lifestyle

Perfect Glasses For Your Lifestyle

We believe that your glasses should complement your lifestyle and meet your vision needs! With everyone having different priorities, jobs, and activities in their life eyewear is not a one size fits all. We want to help you select the perfect glasses for your...