Black River Falls - 715-284-3111 Neillsville - 715-819-1096
Eye Exams: What to Expect

Eye Exams: What to Expect

Yearly comprehensive eye exams are crucial to detecting changes in your vision and risk of eye-related diseases. We recommend adults have a comprehensive eye exam every year, and children should have an eye exam as early as six months before they start school, and...
The Why Behind Color Eyewear Lenses

The Why Behind Color Eyewear Lenses

While we love colored eyewear lenses as an opportunity to make a bold fashion statement, that’s not all they can do. A different lens color for your eyewear or sunglasses can help filter light differently to fit your unique needs best. Unsure if you could benefit from...
Dry Eye: Symptoms, Causes, and Treatment

Dry Eye: Symptoms, Causes, and Treatment

What Is Dry Eye?A continued lack of lubrication and moisture within the eye causes symptoms categorized as dry eye syndrome. The lack of tears and moisture to keep the surface of the eye lubricated, as well as wash away debris and dust, can cause eye discomfort and...