Black River Falls - 715-284-3111 Neillsville - 715-819-1096
Perfect Glasses For Your Lifestyle

Perfect Glasses For Your Lifestyle

We believe that your glasses should complement your lifestyle and meet your vision needs! With everyone having different priorities, jobs, and activities in their life eyewear is not a one size fits all. We want to help you select the perfect glasses for your...
Non-Glare: See Better and Look Better

Non-Glare: See Better and Look Better

We understand your eyewear has become part of your style and fashion. Not only do you want to show off your cool new frames, but you also want to make sure to reduce the glare on your lenses so people can see the natural beauty of your eyes. A non-glareĀ coating is a...
Nutrition and Your Eyes

Nutrition and Your Eyes

The foods you eat and the dietary supplements you take affect your overall health and the health of your eyes. Nutrition and your eyes are linked together and can help prevent certain eye diseases along with other health problems. Healthy Foods Choosing healthy foods...