Black River Falls - 715-284-3111 Neillsviille - 715-819-1096
Why Your Children Should be Wearing Sunglasses

Why Your Children Should be Wearing Sunglasses

As you may know, the sun’s harmful ultraviolet (UV) rays can cause damage to your skin, but how often do you think about the damage these rays can cause to your eyes? What about your child’s eyes? At a young age, children’s eyes are still developing, and with the...
Tips for Choosing Your Perfect Eyewear

Tips for Choosing Your Perfect Eyewear

Have you ever gone to pick out new eyeglasses, but been overwhelmed by all your options? Do you ever struggle to know what eyewear shape looks best on you? We’ve compiled our best tips for picking the perfect pair of eyewear to help make your decisions easier....
Eye Color & Genetics

Eye Color & Genetics

Ever wonder why your eyes are blue, green, brown, or somewhere in between? The colored part of your eye, the Iris, contains pigmentation which determines our eye color. Your parents pass on chromosomes which combine to customize your eye color. How eye color develops...
Know the Facts About Cataracts

Know the Facts About Cataracts

Did you know, cataracts are the leading cause of blindness in the world? Cataracts affect nearly 20.5 million Americans age 40 and older.* If you are over the age of 50, you should have a yearly comprehensive eye exam to detect cataracts as they develop. A cataract is...
FAQs: About My Symptoms

FAQs: About My Symptoms

An overview and explanation of common eye symptoms. Whether you or someone you know is suffering from a common eye-related condition, we know that you want the facts! Here are some of the most common questions and eye-related disorders we see in our office every day....